Hi! I’m Isabella Grossman—a multidisciplinary artist, photographer, and creative professional specializing in visual storytelling, digital marketing, and thoughtful design. My work lives at the intersection of creativity and structure, with a deep focus on branding, photography, content strategy, and web development.

I grew up between Mexico and the U.S., and that cross-cultural experience continues to shape the way I see the world. I’m fluent in both Spanish and English, and I’ve always been drawn to how visual language can bridge cultural and emotional gaps—something that’s become central to both my art and my approach to marketing.

In high school, I attended boarding school in Switzerland, where I discovered my love for digital media. I spent countless hours experimenting with video, photography, and design, and those early explorations inspired me to pursue a double major in German Language & Literature and Fine Arts at the University of California, Santa Barbara. My academic focus centers on painting and digital media, combining a studio art practice with research, writing, and cross-disciplinary thinking.

Outside of the classroom and studio, I’ve built a professional skill set rooted in creative direction, web development, and marketing strategy. I’m experienced with Shopify and Squarespace for e-commerce and portfolio sites, and I use tools like Adobe Creative Suite, Klaviyo, and Mailchimp to execute everything from newsletters and product launches to fully branded digital campaigns.

I have a strong foundation in photography—both analog and digital—and have shot everything from event coverage and portrait sessions to styled lookbooks and product imagery. I love using photography as a tool for mood-building and storytelling, especially when paired with strong copy, thoughtful layout, and clear brand voice.

Whether I’m shooting behind the camera, building out a homepage, writing a caption, or mapping a content calendar, I approach every project with equal parts creativity and organization. I love systems that support spontaneity, and I believe the best creative work happens when it’s built on a clear foundation.

Thanks for being here—I’m so glad you found your way to my work.